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:: About Synergy
Communications ::
Background |
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 To think of “urban’ in terms of geography only
or as a euphemism for “African-American” is
misguided at best and potentially costly to a
brand. Urban is an attitude, mindset and
lifestyle that crosses geographic, ethnic and even
age boundaries. Truly, where “you’re at” is more
important than where you’re from. That being
said, you still can not paint all urban
consumers with a broad brush and speak to them
without paying attention to the cultural and
contextual nuances that can make or break your
communications…despite your intentions. Just ask
Don Imus.
Synergy has the expertise and experience to
guide you through the landscape and avoid the
potential faux pas landmines that are PR
nightmares.
Combining Vision, Strategy, Execution &
Measurement
The Synergistic Way is to create the types of
partnerships and relationships with our clients
and strategic alliances that lead to bigger,
better and more intense Brand Experiences for
the consumer target.
- Inspiration
- Ideation
- Integration
- Activation
- Evaluation
- Documentation
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Cultural Translation
A Brand Experience is more than just an event,
it is an opportunity for consumers to immerse
themselves into the totality of a brand’s
essence and personality and come away really
feeling that this product or service has a place
in their particular lifestyle. It is engaging
the senses to see, touch, smell, hear and even
taste a brand even when the brand is an
intangible service or decidedly indigestible
automobile. A truly successful Brand Experience
captures the very core of a brand and translates
it into program elements representing those core
qualities in unique and relevant ways.
Synergy’s Mission:
- Reach targeted consumers where they
live, work, play, shop, worship, entertain,
empower and explore
- Increase bottom line sales volume
- Appoint experienced Account Mgrs that
are resourceful, out of the box thinkers
with relevant experience
- Employ our experiential passion, team
collaboration and measurement tactics for
your business
- Empower client objectives while
empowering the urban community
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