 |
|
 |
|
Home
:: People |
 |
|
|
 Amy
Wright, President & CEO
Amy Wright is President & CEO of Synergy
Communications and Urban Sponsorship Media
Networks
www.UrbanSponsorship.com. Amy’s vision for
growth falls within the growing demand for
brands to better “catch-up” to the fast pace of
savvy consumers through relevant experiential
marketing tactics that reach target audiences in
the most innovative, emotional, exciting and
results-driven aspects of their every day life.
Her role is to manage the agency’s new business
initiatives, strategic partnerships,
sponsorship/endorsement deals and strategic
direction for major accounts.
As a former Account Director for several
classical ad and retail promotion agencies, Amy
founded Synergy in 1998 with her husband Jerome.
The agency launched with a national account and
hasn’t stopped since. Synergy has serviced such
blue chip brands as Bank of America, Coors
Brewing Company, Kobrand Corporation, The NBA,
Diageo, Seagram’s of America, Allstate
Insurance, General Motors, The Coca-Cola
Company, Smirnoff Ice, Schieffelin Somerset Co.,
Sprint, Wachovia, Wells Fargo, Walt Disney
World, Church’s Chicken, Turner South
Television, Humana Healthcare and most recently,
the U.S. Army.
Additionally, she has led the agency to build
strategic collaborations with such major
advertising and sales promotions as Carol H.
Williams Advertising, Momentum Worldwide, McCann
Worldwide, Jack Morton Worldwide, The Integer
Group, Foote, Cone & Belding, UniWorld and many
others.
Amy sees well into the experiential future and
has developed an on-line beta site where brands,
foundations and philanthropists can better
“connect” and have immediate “access” to
qualified programs in the urban community that
match their business goals. Check out
www.urbansponsorship.com to share in Amy’s
vision to take urban activation to another level
and let her know what you think! Under her
leadership the agency has received several
awards, features in major publications and has
become a reputable and recognized name in the
industry. |
Jerome Wright,
Executive VP & Chief Operations
Officer
| TOP
 Jerome serves Executive VP and COO. He is
responsible for the company’s national financial
strategy and operations as well as information
services, human resources, legal matters and
government procurement opportunities.
Jerome brings forth an intensive knowledge in
Finance, Personnel and Quality Control
Management. Starting his career in media sales,
Jerome also held a long-term management position
in insurance and business finance prior to
co-founding Synergy in 1998 with his wife Amy.
Wright’s professional journey began after
receiving a full ROTC scholarship at Clark
Atlanta University. After graduating with a B.A.
in Finance with a minor in Marketing, he was
commissioned as a 2nd Lieutenant in U.S Army,
were he served faithfully as the battalion
Purchasing and Procurement Officer. He later
pursued a graduate degree in International
Business from Clark Atlanta University.
During his marketing endeavors, Wright served as
Vice President of Marketing International, an
event marketing firm; Hybrid Media Rep. for a
national publisher; Producer of the Urban Cowboy
Rodeo; Co-Producer and Promotions Director for
the Atlanta Gospel Choice Awards; Asst.
Marketing Manager for a manufacturing goods
wholesaler.
Wright is married to Amy Wright and is blessed
with a 12 year old daughter Asia and a 2 year
old son Joshua. He has honorable discharged from
the U.S. Army and a member of Omega Psi Phi
Fraternity. |
Stanley Yorker,
Sr. VP, Brand Innovation
| TOP
 Stanley is a managing partner in Synergy
Communications and urbansponsorship.com.
As Sr. VP Brand Innovation, Stanley is
responsible for the overall agency growth and
account team supervision. He brings over 13
years of solid client service, strategic
planning, creative direction and agency
leadership experience.
Versatility is the word that best describes
Stanley. Previously, he worked with Matlock
Advertising & Public Relations as the Account
Director on BMW of North America, Publix Super
Markets and Nationwide Insurance on their
advertising, interactive, direct mail,
sponsorship and experiential initiatives.
Simultaneously, he was working with BMW Group
Diversity, Dell and Nielsen Media Research on PR
projects helping to manage and re-tool their
relationships with community, professional and
influencer groups such as the NAACP, National
Urban League, National Black MBA Assoc., The
National Hispanic Chamber of Commerce, National
Council of La Raza, 100 Black Men and others.
For the American Red Cross Metropolitan Atlanta
Chapter, Stanley conducted stake-holder
interviews and developed and presented a
Strategic Communications Framework for the
organization following its publicly criticized
response to Hurricane Katrina.
Prior to Matlock, he was the founder and chief
creative officer of nomenudum, ltd. For five
years nomenudum developed targeted messaging,
promotional and experiential programs for a wide
range of clients including The Coca-Cola
Company, Levi Strauss & Co., The State of
Georgia, Earthlink, The UniverSoul Circus,
Rolling Out Urban Style Weekly, Tom Joyner’s
BlackAmericaWeb.com, BET.com, Lugz, Cingular
Wireless, L’Oreal and many others. |
|
|
 |
|
