SYNERGY Communications

People

Leadership BIOS

Support Staff

Join Our Team

Home :: People:: Support Staff

Valena Scott
Michael Ferguson
Tinlyn Thierry

Valena Scott

With 15 years of experience in public relations and community relations, Valena is nationally recognized for the development, implementation and evaluation of marketing communications plans for a number of clients including the State of Florida, Wal-Mart, The Coca Cola Company and The Athlete’s Foot. While working with American Honda Motor Co., Inc. to create the nation’s first televised academic competition between black colleges and universities, her record for growing brand equity and stakeholder value was recognized by the first Bush Presidential Administration which selected Valena to develop position statements for the President and the White House Initiative on Historically Black Colleges and Universities.

Valena has also worked with clients CH2MHILL, the City of Atlanta, Indus International and Enterprise Community Partners (formerly the Enterprise Foundation) to engage stakeholders for initiatives ranging from facility master planning to building community capacity and public-private partnerships. She recently developed and implemented stakeholder engagement plans for the Atlanta Neighborhood Development Partnership, which were recognized by the U. S. Department of Health and Human Services as “exceptionally innovative in strategic approach to both outcomes and measurement”.

Michael Ferguson

With nearly twenty years of experience in the field of event production management, Michael Ferguson has been handling the intricacies and challenges of planning, implementing and producing high profile entertainment marketing events for premier Fortune 500 companies. Michael’s early credits include eight years as Music Director for Atlantic recording artist Gerald Levert on numerous national concert tours. He also served as tour manager for comedian Sinbad. He began his entertainment marketing career as a marketing representative for GMR Marketing on the Luther Vandross “Power of Love Tour” sponsored by Miller Brewing Company.

He is currently in his third year with the Mid-Eastern Athletic Conference (MEAC) where his responsibilities include increasing ticket sales through marketing and entertainment. He is also charged with sponsorship development as well as functioning as liaison between the City of Raleigh and the MEAC. Through his efforts, the city of Raleigh has reported an increase of 22% in economic impact over the previous year.

Ferguson developed and implemented Absolut Jams, a music performance based sampling program in the several U.S. markets for The Absolut Spirits Company. The program was designed to increase awareness and trial of Absolut products at various nightclubs with live music driven programming and celebrity judges.
As a Client Services Consultant for KBA Marketing, now Surge @ Draft Worldwide, Michael managed a community marketing initiative for The Coca-Cola Company drawing from his vast experience and resources to create and publish NYCene magazine, which is a marketing implement targeting the New York urban teen lifestyle. As a National Event Manager for the Salem/ RJ Reynolds program, Michael was responsible for an $11 million national event marketing campaign including the development and implementation of over 600 events.

Michael gained extensive experience in negotiating destination requirements for major events both nationally and internationally, fostering solid contacts and relationships with various boards of tourism. He has co-managed production for the HBO Sinbad Soul Music Festivals and Soul Beach Music Festivals in St. Martin, Jamaica, Aruba, and St. Thomas. Michael’s other international credits include production work for USO tours in Panama, Honduras, Cuba, and Puerto Rico.

Michael has served as production manager for the National Black MBA Association’s annual conferences where he has been responsible for producing various conference programming including awards programs and major concerts sponsored by Pontiac-GMC and Lincoln. He has also served as production manager on the Diamond Awards for the International Association of African-American Music honoring some of the world’s most celebrated recording artists. He is currently developing programs for a vast array of clients both nationally and internationally.

Tinlyn Thierry

Is a classically trained marketer with a wealth of consumer product experience across various product and service categories. After getting her MBA from Clark-Atlanta University, Tinlyn embarked on a career that has included key positions at The Coca-Cola Company, where she developed and managed national and regional programs for 17 retail customers across 7 different channels. She helped launch an ethnic targeted line of panty hose for Sara Lee in her role as a Marketing/Brand Manager and served as Vice President of Marketing for Homebanc Mortgage Company.

Pursuing her latent creative passion a few years ago, Tinlyn also launched her interior design company, Tinlyn Designs and utilizes those services on behalf of Synergy clients who need environmental design.