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Fostering relationships and alliances with key community groups and their constituents allows marketers to engage target consumers through the organizations that reflect their passions and in environments that are trusted. Because these relationships are so intimate, it is imperative to execute them correctly so that there is a real sense of reciprocity to them.

Otherwise, they can easily backfire and expose an exploitive, one-sided relationship that leaves the target feeling cynical about the brand instead of embracing it. Synergy has the experience and contacts to cultivate the most appropriate partnerships for your objectives